When it comes to search engine optimization, there are both good and evil ways to increase your rankings. The evil ways rarely prevail, so here’s the path to righteousness.
What’s SEO and PageRank?
SEO is marketing is all about appealing to machine algorithms to increase search engine relevance and ultimately web traffic. Like the old brick-and-mortar days [...]

This month, Lambda Chi Alpha added a podcast/audio version of its magazine to the existing lineup of web, RSS, email, and PDF mediums.
Though it is a great accessibility enhancement for our visually impaired members, its a fun feature for the rest of us.
A podcast is basically a subscription to a regularly published audio file. [...]

Just how important is the Chapter News department of your magazine? It’s very important, and I’ll show you why.
Two months ago, Lambda Chi Alpha stopped printing and mailing its magazine the Cross & Crescent.
The magazine is now released only online in three formats (XHTML, PDF, RSS) on the second of every month at www.crossandcrescent.com. [...]

After enjoying 90 years as a printed publication, Lambda Chi Alpha’s Cross & Crescent magazine became an online only publication on November 2, 2005.
Postcard
Today, 115,000 of our US and Canadian members began receiving this postcard informing them of the change (click on the photo to read the message on the back). Obviously, the change was [...]

Two hours ago, some of my co-workers at Lambda Chi Alpha approached me asking if there is anything we can do online to help coordinate Hurricane Katrina relief efforts for Lambda Chis.
Instead of building something for just our office, I went ahead and cranked out a site for all of us:
FraternalRelief.org
It’s just a wiki, but [...]